It appears that The Twilight Saga: Breaking Dawn - Part 2's DVD/Blu-ray sales figures are right in line with the film's predecessors in the series.
According to The Hollywood Reporter, Summit Entertainment at Lionsgate announced today that 3.85 million Breaking Dawn - Part 2 units were sold on opening weekend of the home entertainment launch, which is higher than nearly all of the prior installments.
As a reference, here are the opening weekend unit sales for each of the Twilight Saga films:
- Twilight - 3 million
- The Twilight Saga: New Moon - 4 million
- The Twilight Saga: Eclipse - 3 million
- The Twilight Saga: Breaking Dawn - Part 1 -3.2 million
- The Twilight Saga: Breaking Dawn - Part 2 - 3.85 million
The Lionsgate rep who spoke on the matter - Executive VP and Home Entertainment GM Ron Schwartz - said that theBreaking Dawn - Part 2 sales figures also have implications for movie disc sales at large. "Consumer demand for The Twilight Saga: Breaking Dawn – Part 2 reflects strength in all segments of the home entertainment marketplace – packaged media, digital and on demand. This is further proof that author Stephenie Meyer has created a timeless classic that moviegoers want to enjoy over and over in a wide variety of formats," he explained.
A final box office count for Breaking Dawn - Part 2 has also now been revealed by the studio, and the film indeed toppled the rest of the Saga in theaters with $829 million worldwide.
UPDATE: Deadline.com has additional details of interest regarding Breaking Dawn - Part 2's opening weekend in home entertainment sales, including the fact that Blu-ray sales accounted for 27% of Breaking Dawn - Part 2's opening weekend disc sales, which is higher than Part 1's 22% Blu-ray sales. A reported 3,000 stores participated in midnight sales events across the country.